With a focus on research and UX, I design digital solutions for a better world
With a focus on research and UX, I design digital solutions for a better world
I am a UX Research Lead and Design Manager based in Berlin, currently working at Ecosia - the search engine that plants trees. Here, I have found a home for my passion to make a difference through technology, one tree at a time!
Previously, I have contributed to a number of start-ups, non-profits, and governmental organizations. I hold a BA in Political Science and an MS in International Development, but there is a lot more to me too!
Based in Berlin, I am a Senior Product Designer at Ecosia - the search engine that plants trees. Here, I have found a home for my passion to make a difference through technology.
Previously, I have contributed to a number of start-ups, non-profits, and governmental organizations. I hold a BA in Political Science and an MS in International Development.
Based in Berlin, I am a Senior Product Designer at Ecosia - the search engine that plants trees. Here, I have found a home for my passion to make a difference through technology.
Previously, I have contributed to a number of start-ups, non-profits, and governmental organizations. I hold a BA in Political Science and an MS in International Development.
How I work
How I work
How I work
Discover
Products are built for users, and my goal is to solve the problem at hand correctly. I start by talking to users, exploring the competitive landscape, and weighing stakeholder needs.
Discover
Products are built for users, and solving the problem correctly is my goal. I start by talking to users, exploring the competitive landscape, and weighing stakeholder needs.
Discover
Products are built for users, and solving the problem correctly is my goal. I start by talking to users, exploring the competitive landscape, and weighing stakeholder needs.
Design
A solution is born. I dig deeper by creating personas, working out use cases, and creating user flows. I am already thinking about design patterns: HIG and Material for mobile, and responsive for desktop.
Test
The wireframes have come together and we have some high fidelity wireframes. I throw them in a prototype and start testing and validating. Surveys, interviewing, and running usability sessions are only some of my strengths.
Test
The wireframes have come together and we have some high fidelity wireframes. I throw them in a prototype and start testing and validating. Surveys, interviewing, and running usability sessions are only some of my strengths.
Test
The wireframes have come together and we have some high fidelity wireframes. I throw them in a prototype and start testing and validating. Surveys, interviewing, and running usability sessions are only some of my strengths.
Iterate
After user testing with the involvement of the team, we have something we are happy with. However learning never stops. I track KPIs, do further testing on the live version, and never stop listening to users in order to make the product even better.
Iterate
After user testing with the involvement of the team, we have something we are happy with. However learning never stops. I track KPIs, do further testing on the live version, and never stop listening to users in order to make the product even better.
Iterate
After user testing with the involvement of the team, we have something we are happy with. However learning never stops. I track KPIs, do further testing on the live version, and never stop listening to users in order to make the product even better.
Ina Bina is Ina Arnaoudova
Product Designer | UX Researcher
ina.arnaoudova@gmail.com