number26

The goal of this side project was to add a savings and investment feature to this online bank’s mobile app. The deliverable included a clear intro to the feature, a guide to help users decide which account option is right for them, and to allow users to open an account. I crafted a proposal on how to best achieve this through user research, user flows, and an MVP prototype.

Role: UX and Research

Research 

In order to learn about people’s banking habits I distributed  a survey and conducted  interviews with potential users regarding their banking habits.  The results broke some of my assumptions and helped guide the design process going forward.

Key findings

Findings

Survey sample

sur1
sur2
sur3
sur5
sur4

User flows

After analysis of the survey and interviews, I created two personas based on the results. Each persona fullfilled a different use case and thus required a specific user flow.

flow1
flow2

Onboarding

onboarding flow

Explore More Work

Ecosia HomepageWeb UX / UI

Android IntroUI / Copy

Landing PagesWeb UX / UI

Carjump AppsMobile UX / UI / Copy

iOS Navigation RedesignMobile UX / UI

Registration FlowMobile UX / IxD

Carjump WebsiteWeb UX / UI

Ina Bina is Ina Arnaoudova
Digital Product Designer
ina.arnaoudova@gmail.com

LinkedIn |Twitter |Behance