The goal of this side project was to add a savings and investment feature to this online bank’s mobile app. The deliverable included a clear intro to the feature, a guide to help users decide which account option is right for them, and to allow users to open an account. I crafted a proposal on how to best achieve this through user research, user flows, and an MVP prototype.
In order to learn about people’s banking habits I distributed a survey and conducted interviews with potential users regarding their banking habits. The results broke some of my assumptions and helped guide the design process going forward.
After analysis of the survey and interviews, I created two personas based on the results. Each persona fullfilled a different use case and thus required a specific user flow.