Working for social good causes for many years led me to realize that technology is a key to positive change. In order to get ahead and come up with the best solutions for tomorrow's challenges, I pivoted my career from international development to digital product design. I am, currently putting my knowledge into building out the user reserach practice at my company in order to create truly user centered experiences that inspire.

But there is a lot more to me than work. I ski, I boulder, I parent, I travel, I dance, I read, and most importantly I keep evolving. I am passionate about people, and thrive on empathy. In another life, I would have probably been a therapist who dabbles in interior design.  


Career journey
Career journey

Ina Bina is Ina Arnaoudova
Product Designer | UX Researcher