With a focus on research and UX, I design digital solutions for a better world

With a focus on research and UX, I design digital solutions for a better world

With a focus on research and UX, I design digital solutions for a better world

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Based in Berlin, I am a Senior Product Designer at Ecosia - the search engine that plants trees. Here, I have found a home for my passion to make a difference through technology. 

Previously, I have contributed to a number of start-ups, non-profits, and governmental organizations. I hold a BA in Political Science and an MS in International Development.

Based in Berlin, I am a Senior Product Designer at Ecosia - the search engine that plants trees. Here, I have found a home for my passion to make a difference through technology. 

Previously, I have contributed to a number of start-ups, non-profits, and governmental organizations. I hold a BA in Political Science and an MS in International Development.

How I work

How I work

How I work

Discover

Products are built for users, and solving the problem correctly is my goal. I start by talking to users,  exploring the competitive landscape,  and weighing stakeholder needs.

Discover

Products are built for users, and solving the problem correctly is my goal. I start by talking to users,  exploring the competitive landscape,  and weighing stakeholder needs.

Discover

Products are built for users, and solving the problem correctly is my goal. I start by talking to users,  exploring the competitive landscape,  and weighing stakeholder needs.

Design

A solution is born. I dig deeper by creating personas, working out use cases, and creating user flows. I am already thinking about design patterns: HIG and Material for mobile, and responsive for desktop.

Test

The wireframes have come together and we have some high fidelity wireframes. I throw them in a prototype and start testing and validating. Surveys, interviewing, and running usability sessions are only some of my strengths.

Test

The wireframes have come together and we have some high fidelity wireframes. I throw them in a prototype and start testing and validating. Surveys, interviewing, and running usability sessions are only some of my strengths.

Test

The wireframes have come together and we have some high fidelity wireframes. I throw them in a prototype and start testing and validating. Surveys, interviewing, and running usability sessions are only some of my strengths.

Iterate

After user testing with the involvement of the team, we have something we are happy with. However learning never stops. I track KPIs, do further testing on the live version, and never stop listening to users in order to make the product even better.

Iterate

After user testing with the involvement of the team, we have something we are happy with. However learning never stops. I track KPIs, do further testing on the live version, and never stop listening to users in order to make the product even better.

Iterate

After user testing with the involvement of the team, we have something we are happy with. However learning never stops. I track KPIs, do further testing on the live version, and never stop listening to users in order to make the product even better.

Ina Bina is Ina Arnaoudova
Digital Product Designer
ina.arnaoudova@gmail.com

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